RTP2 Rebrand,
Motion Graphics
PROJECT DESCRIPTION
RTP2 is a public service television channel, known to the Portuguese as the home for culture. It has no advertising and aims to broadcast less mainstream, quality programs that are intellectually enriching.
ROLE
I was responsible for defining motion branding guidelines.
The following motion graphics pieces were part of a major rebranding strategy, which involved a new identity and a new brand signature.
ANIMATION MOOD
ON-AIR
Contrary to our daily rhythm RTP2 has time on its side. All movements were planned to be slow and smooth. Emphasis is on content so all on-air graphics take their time to communicate with the viewer, unraveling with a sense of confidence and elegance.
One at a time the strips were animated using vertical and horizontal movements. No animation plugins were used.
The graphic elements were animated one by one.
DELIVERABLES
MOTION GUIDELINES
As part of RTP2 rebranding, the on-air graphics guidelines were presented as a 25’’ motion graphics piece demonstrating the movements and subtleties that elements could perform in this brand universe by applying:
Faux 3D, transparency, smooth movements, ease in key frames, small reflections and symmetry.
