Paraguay Country Rebrand

Motion Graphics

The new Paraguay country brand intends to represent the economic investment policy of this country.

Three key aspects support a fertile economic environment: economic growth, business opportunities and rich human and natural resources.



My challenge was to animate the brand ecosystem composed of a series of icons representing both the brand and the country´s development axis.

On-Air Graphics

As part of the brand movie the ID Packshot was made so it could be used as a “closer” packshot for any type of visual multimedia piece; it works as a “packaging” of the content shown just before.. Below you can watch 3 examples of the packshot closing in on random footage.

Brought to life with UMA Brand Studio for Kausa Bloom Consortium