INDIZ, BRANDING
PROJECT DESCRIPTION
INDIZ is a pioneer brand, the first in Portugal to apply semiotics to assess advertising campaigns, brands, stores, news, and all types of communication. Indiz analyses the ever-evolving culture, so with this in mind, the brand’s visuals challenge us to discover new shapes and groups within the apparently fragmented illustrations.
VISUAL ASSETS
BRAND CONSTRUCTION
Meticulously crafted, cutting through communication and standards, Indiz has the triangle as its main asset. Diagonality (connoting dynamism) and the hexagon (formed from equilateral triangles) are the main visual attributes.
VISUAL ASSETS
COLOUR
Three main colours, besides a large spectrum of secondary colours, allow for enough variation for all visual pieces.
MAIN COLOURS
SECONDARY COLOURS
VISUAL ASSETS
TYPOGRAPHY
Brandon Groteske™ font enables variation and true choice. This typography allows for a large spectrum of styles.
VISUAL ASSETS
ILLUSTRATION
Illustration plays a major role. This set of illustrations displays INDIZ’s characteristics and deep values.
Gonçalo Viana is the author of these beautiful patterns.
STATIONERY
VISUAL ASSETS
INFOGRAPHICS
Infographics are one of the most powerful ways to communicate complex data, making knowledge accessible and easier to retain.
INDIZ infographics are custom–made to fit each of its project presentation purposes. Below you can see how Indiz presents its offer.
VISUAL ASSETS
PRESENTATIONS
For Indiz presentations are a final product.
A clean style, with large images and strong text areas are key features. As cohesion is highly valued by this client, the brand language is strictly preserved, in both digital and analog domains.
