RTP2

identidade copy

RTP2 Rebrand,
Motion
PROJECT DESCRIPTION

RTP2 is a National TV channel, well known by the portuguese as home for culture. RTP2 is a public service channel, it has no advertising and it aims at less mainstream and more intellectual content.

ROLE

The following motion graphics pieces were part of a major rebrand project, which involved a new identity and a new brand signature.

ANIMATION MOOD
ON-AIR

Contradicting what is happening outside of our daily routine, RTP2 has the time on her side, all movements were meant to be slow and smooth. Content is king, so, all on-air graphics take time to communicate with the viewer and show themselves with a sense of confidence and elegance.

One by one the stripes were animated using vertical and horizontal movements. No animation plugins were used.

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The graphic elements were animated one by one.
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DELIVERABLES
MOTION GUIDELINES

As part of RTP2’s rebrand, the on-air graphics guidelines were presented in the shape of a 25’’ motion graphics piece. It represents all the movements and subtleties the graphics devices could perform in this brand universe.

Faux 3D, transparency, smooth movements, ease in keyframes, small reflections and symmetry are represented.

Brought to life at Brandia