MOBI-E is a portuguese electric mobility initiative to position Portugal as a pioneering country in the development and adoption of new energy models for sustainable mobility. As part of the branding project, motion graphics where created.
Besides all previously existing brand elements, certain graphics had to be developed to be incorporated in the storyboard.
This movie (in portuguese) explains the importance of electric mobility for the world’s future. Respecting the brand design, this motion graphics piece maintains all of the brand’s visual assets.