INDIZ is a pioneer brand, the first in Portugal to apply semiotics to assess advertising campaigns, brands, stores, news, and all types of communication. Indiz analyses the ever-evolving culture, so with this in mind, the brand’s visuals challenge us to discover new shapes and groups within the apparently fragmented illustrations.
Meticulously crafted, cutting through communication and standards, Indiz has the triangle as its main asset. Diagonality (connoting dynamism) and the hexagon (formed from equilateral triangles) are the main visual attributes.
Three main colours, besides a large spectrum of secondary colours, allow for enough variation for all visual pieces.
Brandon Groteske™font enables variation and true choice. This typography allows for a large spectrum of styles.
Illustration plays a major role. This set of illustrations displays INDIZ’s characteristics and deep values.