Indiz

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INDIZ, BRANDING
PROJECT DESCRIPTION

INDIZ is a pioneer brand, the first in Portugal to apply semiotics in order to understand advertising campaigns, brands, stores, news, and all types of communication. Indiz studies the ever evolving culture,  so with that in mind, the brands’ visuals challenge us to find out new shapes and groups within the apparently fragmented illustrations.

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VISUAL ASSETS
BRAND CONSTRUCTION

Meticulously crafted, cutting through communication and standards, Indiz has the triangle as it’s main asset. Diagonality, connoting dynamics, and the hexagon (built with multi equilateral triangles) are the main visual attributes.

Brand-Elements
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VISUAL ASSETS
COLOUR

Three main colours were selected, besides a large spectrum of secondary colours, in order to have enough variation for all visual pieces.

MAIN COLOURS
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SECONDARY COLOURS
VISUAL ASSETS
TYPOGRAPHY

Brandon Groteske™ font was chosen to enable variation and true choice. , This typography allows a large spectrum of styles.

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VISUAL ASSETS
ILLUSTRATION

Illustration plays the major role. The set of illustrations display INDIZ’s characteristics and deep values.

Gonçalo Viana is the author of these beautiful patterns.

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STATIONERY

VISUAL ASSETS
INFOGRAPHICS

Infographics are one of the most powerful ways to communicate complex data, making knowledge something accessible and memorable.

INDIZ’s infographics are custommade to fit each of its project presentation purposes. Below you can see how Indiz presents its offer.

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VISUAL ASSETS
PRESENTATIONS

Presentations are Indiz’s final product.

A clean style was chosen. Large images and strong text area are key features. As cohesion is highly valued by this client, the brand language is strictly preserved, in both digital and analog worlds.

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