INDIZ is a pioneer brand, the first in Portugal to apply semiotics in order to understand advertising campaigns, brands, stores, news, and all types of communication. Indiz studies the ever evolving culture,so with that in mind,the brands’ visuals challenge us to find out new shapes and groups within the apparently fragmented illustrations.
Meticulously crafted, cutting through communication and standards, Indiz has the triangle as it’s main asset. Diagonality, connoting dynamics, and the hexagon (built with multi equilateral triangles)are the main visual attributes.
Three main colours were selected, besides a large spectrum of secondary colours, in order to have enough variation for all visual pieces.
Brandon Groteske™font was chosen to enable variation and true choice.,This typography allows a large spectrum of styles.
Illustration plays the major role. The set of illustrations display INDIZ’s characteristics and deep values.